Customer Experience

A Beginners Guide to CX

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Customer Experience (‘CX’) is one of the fastest growing uses of insights and research, but its origins, practices, and benefits are not widely understood beyond the realm of those buying, using, and supplying it. In this E-book, I will introduce CX, put it in the context of what went before, and highlight the key topics and challenges that we can anticipate for the future.

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*Please note, Platform One was formerly known as Potentiate