Creating great customer experiences require us to focus on the humans, not the numbers.
CX programs have become very good at collecting and reporting key metrics, such as NPS, overall satisfaction, and customer effort. However, these key metrics are as one-dimensional as assessing a walk in the countryside by counting the number of steps taken. Although key metrics are useful, people are not numbers.
We can, and shuld Humanize CX.
Join Ray Poynter, Chief Research Officer from Potentiate at our free webinar and discover:
• Why Humanizing CX is important; and
• How you can Humanize your CX