Our presentation will show how you can gain a deeper AND broader understanding of your customers, the services you are giving them, and the relationship between your brand and your human experience.
• How to manage your day-to-day customer experience
• How to understand the broader lives, hopes and aspirations of your customers
• And how to create a human-centric, not just customer-centric view
Presented by: Ray Poynter - Chief Research Officer, Potentiate and Melissa Riley, Head of Client Services, Potentiate