Press Release

Growth plans continue at Potentiate in a series of promotions

Jodie Roberts
April 13, 2021
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Potentiators Melissa Riley, Ante Grabovac and Amanda Roach have all been promoted this month as Head of Client Services, Solutions Engineer and Growth Hacker respectively, as part of a broader growth plan for Potentiate.

From Left: Amanda Roach, Melissa Riley & Ante Grabovac

As Head of Client Services, Melissa will lead the Customer Experience and Insight Community account teams and will be responsible for driving ongoing innovation and value-based solutions for our clients. Mel has been with Potentiate for over 5 years and is renowned for her client obsession, superior critical-thinking and enthusiasm for collaboration across the entire business.  

As Solutions Engineer, Ante will lead the way by designing our technical solutions for our clients, so we can make their lives easier and more effective.  Ante is one of our longest-standing Potentiators, having been with the business for over 20 years.  He is intensely passionate about our clients’ success and onboarding our new partners with the levels of security and support that come with a Potentiate partnership.

As Growth Hacker, Amanda expands her purview into our digital marketing team.  Amanda will continue to lead our creative team and will be a dynamic energy behind our marketing activities, covering everything from SEO through to campaign execution. Amanda has been with Potentiate for over 6 years and has an excellent aptitude for project planning and execution, always striving for better outcomes.

Managing Director for Potentiate Australia, Jo O’Connor says, ‘Embracing change is our strength, and our people are our differentiator.  We knew we needed to create a sharper focus in 2021, as we look to leverage the learnings from 2020 and reaffirm our strength in helping our clients humanise their customer experience through empathetic insight.

To achieve this, we have optimised our business structure to enhance our client experience, achieve our growth plans, and continue to elevate our service, product, and innovation excellence that we’re renowned for. Mel, Ante and Amanda are brilliant Potentiators, and I offer them the warmest congratulations on their promotions’.

About Potentiate

Potentiate, a GRIT Top 50 Most Innovative company, is a global Human Experience (‘HX’) – helping clients fulfil their potential by understanding their customers as real people, not just data points.

Potentiate believes in service not just software. We combine research excellence with technology-inspired solutions. Our SwaS (Solutions with a Service) approach means you can tap into our talented team of insight consultants, technologists & data scientists, to help find the right solutions to solve your business challenges and drive positive outcomes.

Written By

Jodie Roberts

Jodie Roberts is the Client Communications and Development Director for Potentiate. She works closely with clients embedding voice of customer programs in to their business, and is dedicated to providing consultancy on how to continually improve their customer experience. Contact us for a live demonstration of Potentiate's Voice of Customer programs or contact Jodie directly

*Please note, Platform One was formerly known as Potentiate