Press Release

Potentiate debuts in the Global Top 50 Most Innovative Companies

August 8, 2020
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Potentiate is delighted to be named in the GRIT (GreenBook Research Industry Trends) Top 50 Most Innovative Companies globally and the #1 Asia Pacific head-quartered company.


Conducted twice a year, the GRIT Report is the most comprehensive and widely read analysis of the insights industry today. The Top 50 list is voted on by research and insights specialists from around the world.

Potentiate CEO, Peter Harris says, “At Potentiate, innovation, agility and flexibility is at the heart of everything we do. To be featured in GRIT’s Top 50 list is a huge honour and a testament to the innovative approach we take to gaining a deep understanding of humans for our clients”.

Lenny Murphy, Executive Editor of GreenBook goes on to say “Little did we know when we fielded the [GRIT] survey in March, that the world was about to go through a period of immense disruption. In some ways, it was fortuitous that GRIT was in field from March to April, as we were able to capture shifting attitudes and expectations as the COVID-19 crisis was developing.”

Potentiate specialises in ‘Human Experience’, combining research excellence with technology-inspired solutions. With its unique ‘SwaS’ (Solutions with a Service) approach, Potentiate helps clients, including Toyota, Nando’s, Bauer and Solidworks, fulfil their potential by understanding their customers as real people, not just data points.


The latest edition of the GRIT report is now available and also features current buzz topics, opportunities and challenges for both organisations and the industry as a whole, a map of the industry with the new GRITscape, future business outlook, benchmarking, and more.

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About Potentiate

Potentiate is a global market research agency with a specific focus on human experience (‘HX’) – helping clients fulfil their potential by understanding their customers as real people, not just data points.
We believe in service not software. We combine research excellence with technology-inspired solutions. Our SwaS (Solutions with a Service) approach means you can tap into our talented team of insight consultants, technologists & data scientists, to help find the right solutions to solve your business challenges and drive positive outcomes.

About GreenBook

GreenBook has been an innovator in the industry since 1962, beginning as a subsidiary of the American Marketing Association’s New York chapter. The company quickly evolved into the GreenBook Directory of marketing research companies and facilities. Today, GreenBook connects marketers and market researchers with people, information and ideas that generate results. Through IIeX events, the GreenBook Blog, the GreenBook market research directory, and the GRIT Report, GreenBook provides the learning and inspiration insights professionals need to succeed.

Press contact

Jodie Roberts
Client Communications & Development Director

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*Please note, Platform One was formerly known as Potentiate