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Sodebo uses their insight community to understand their customers wants and needs through feedback and collaboration so that they can produce products, their customers will continue to buy and enjoy.

Key Results

  • 70% reduction in research costs
  • 75% of members within the community are extremely satisfied
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“We gain considerably in efficiency and autonomy in our ways of interacting with our customers… It is a real saving of time and money. Studies that cost us 100[K] (prelaunch), cost us 30[K] today.”
Hervé Morice
Head of Consumer Science and Shopper Division
Sodebo is the No.1 manufacturer of ready meals and sandwiches in France.
Consumer Packaged Goods
Business Type
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