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Nissan's goal is to lead the market in customer satisfaction. It wants to change the way customer experience is viewed, by making it about the outcomes, not the score. It seeks real-time, actionable information that adds value, wanting to engage customers by providing outcomes that address their concerns promptly.

Key Results

  • 28%  increase in satisfaction for service customers
  • 9.5% increase on intention to  return for service customers
  • 87% of previously dissatisfied sales customers experienced increased satisfaction following issue resolution
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“The success of the Nissan Pulse Program is underpinned by the intuitive CX platform provided by Platform One. Feedback collection, analysis and case management is incredibly simple, which is the key to ensuring our whole Dealer network can enjoy the benefits of the program.”
Sarah Wray-McCann
National Manager – Customer Experience
"Nissan Motor Co. (Australia) Pty. Ltd. is the Australian subsidiary of the Nissan Motor Corporation, a Japanese multinational automobile manufacturer. "
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