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Carsales uses contextualization and segmentation to fine-tune the seller experience.

Key Results

  • 8 internal teams leverage community insight
  • 25% decreased distribution costs
  • democratisation of insight
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“Having a readily engaged group of members to test campaigns has been invaluable... and is helping us shape an exceptional end-to-end customer experience.”
Vladka Kazda
Chief Customer Officer Ltd is the largest online automotive, motorcycle and marine classifieds business in Australia. Attracting more Australians interested in buying or selling cars, motorcycles, trucks, caravans and boats than any other classified group of websites.
Business Type
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