Bauer Media used their community to get fast insights in a rapidly changing environment during Covid-19. For Bauer, the radio and magazine data they received outside of their community was redundant as they only received it every quarter (pre-pandemic), so the community served as a great way to get a snapshot of the current times. Through their community, Bauer launched a Covid-19 tracker which allowed them to get insights into how customers are feeling and how their behaviours and habits were changing.
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“We believe it’s this insight from Bauer Insiders Covid-19 studies that has prompted VOXI, a major telco, to spend on airtime for the very first time.” “The work during this period of lockdown has enabled us to have richer, more detailed, more intelligent conversations with our customers and this invaluable contribution to the delivery of excellence, cannot and should not be ignored.”
Head of Commercial Insight
Bauer Media UK reaches over 25 million UK consumers through a portfolio of world-class, multi-platform media and entertainment brands. It creates and curates entertaining media content that audiences love whenever, wherever and however they want through a multi-channel strategy and a focus on product excellence and audience insight. The result is an exciting array of influential brands, content and talent that provide compelling and engaging advertising opportunities with valuable audiences for UK commercial partners. Bauer Media UK is part of the Bauer Media Group, one of the world’s largest privately owned media businesses with media assets all over the globe."