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Better Research Begins with a Better Conversation

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Ajanta Malhotra

Ajanta Malhotra

July 16, 2026

Better Research Begins with a Better Conversation
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EVs have gone mainstream. Your next buyer probably hasn’t noticed.
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EVs have gone mainstream. Your next buyer probably hasn’t noticed.

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The “Not for Me” Moment: Why Australians are turning away from aspirational brands

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When Everything Feels Expensive: Competing for Share of Wallet is the new battleground
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When Everything Feels Expensive: Competing for Share of Wallet is the new battleground

By Ajanta Malhotra

The Future of Human Insight in an AI-Powered World
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The Future of Human Insight in an AI-Powered World

By Ajanta Malhotra

Pebbles in Shoes – why you shouldn’t limit Hot Alerts
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Pebbles in Shoes – why you shouldn’t limit Hot Alerts

By Andrew Dye

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