Research Solutions

We’ve got your business back, front and sides covered

If you can think of it, we’ll work to deliver it for you. That’s the benefit you get from a full-service agency. And we'll have some fun along the way!

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Research Solutions

Additional research needs? You want – we deliver

As a full-service research agency, if you can think of it, we’ll work (hard!) to deliver it.

Researchers & Strategists at your fingertips

Our people are your people. Our dedicated researchers & strategists will immerse themselves in your business and work closely with you to tackle your business challenges and uncover the insights you need to drive your business forward.

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No job too big or too small

We love the big chunky research projects, but are equally happy to tackle the smaller jobs. Whether it's a brand health check, product development research, product quality, customer journey mapping or anything in between, we're here for you.

Proven expertise

Our Head of Research is one of the World's best

Ray Poynter is based in the UK, where his experience spans an impressive 40 years in the marketing and market research industry. His drive to deliver research excellence, along with his unwavering dedication, is a huge benefit to both clients and the industry alike. Ray leads an incredible global team of senior researchers at Platform One who are praised by our clients for their commitment, can-do approach and, of course, delivering on actionable insights.

Our team of research experts are agile in thinking and in execution. Specialties include:

Segmentation Profiling

Knowing who to target, when and how

New Product Development

Category development, ideation, concept, product & pack design

User Experience

App and website development and testing

Pricing

Optimization and bundling studies

Usage and Attitudinal Studies

Across a range of industries including FMCG, services, automotive and social sectors

Ad, Comms & Brand Tracking

Brand development and optimization

Sensory Testing

Sensory programs to enable product optimization

Ethnographic Research

For products, services and ideation

The Platform

Engage community members in on-going conversations with our suite of fully integrated qual and quant research tools. Collect rich timely data to feed into your decision making process

Launch your member site

Get started with one of our templated, brandable mobile-first sites, or build a bespoke community website. Use our native app to bring the community directly to customers' smartphones

Build a thriving community

Send mobile optimised surveys throughout the customer journey via email, SMS, WhatsApp or Web Intercepts.

Enrich your quant with qual

Pick from unlimited Surveys, Quick Polls, Forums, Diaries and Live Chats. Run projects individually or sequentially.

Spot insights in an instant

Quickly make sense of member posts with our NLP-powered moderation and qual analytics tools.

Merge multi-project data

Export multi-project data into any industry standard format, or bring your data to life using our data visualisation tools.

Reward your members

Automate your financial incentives processing and gamify project completion to keep members coming back for more.

One place to collect, one place to understand, one place to design and one place to action improvements.  Our single platform, complemented by our research services, offers all the solutions you need to drive business improvement through  human understanding.