100% Human.

Humanize Experience Management and drive real change

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Humanizing CX

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Stagnating CX

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Welcome to Human Experience Management

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Human Experience (HX) combines the breadth of legacy experience management metrics with the richness and depth of real human experiences. Bring the human factor of your customers and employees back to your experience management programs and transform your outcomes.

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Category

T-Shaped Insights

Delivering breadth and depth of insight... fast.

Get the best of both worlds with CX and Insight Communities all in the one platform. Analyze customer feedback quickly and easily through your CX program. Deep dive into key areas of interest to uncover drivers and pain points with your Insight Community. Now you can have all of the information at your fingertips to make informed decisions at speed.

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Our difference

Solutions with a Service

We give you strategic advice and hands on support to get the most from your software and deliver exceptional human experiences.

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Why Potentiate?

9
Offices
Global footprint with offices in the US, UK, Europe and APAC
150+
Clients
Leading national and international brands
30+
Years
Continually growing
and innovating
70m+
Customer Experiences
Helping brands listen & learn from their customers

You'll be in good company

What our customers have to say

"The Potentiate VOC program is simple to use, however, it’s the human connection, with direct access to multiple stakeholders in the Potentiate business, that has delighted Nissan. Strong communication, engagement and understanding client needs, has greatly aided the success of the VOC program for our brand."

John-Paul Falvo
National Manager – Customer Experience & VOC

“The success of the Nissan Pulse Program is underpinned by the intuitive CX platform provided by Potentiate. Feedback collection, analysis and case management is incredibly simple, which is the key to ensuring our whole Dealer network can enjoy the benefits of the program.”

Sarah Wray-McCann
National Manager - Customer Experience

“The work we do with Potentiate, to really help identify and draw out some very valuable insights from our customers, really helps us to get a clear understanding of what we're doing well, where our opportunities for improvement are, and any particular friction points that we really need to be most focused on.”

Angus McDonald
Chief Executive Officer

“The miVoice community enables us to be truly customer led. We can co-create, test our ideas and gather new inspirations from our customers to help guide the decisions that we make and the products and services we implement”

Ian Jackman
Head of Customer Voice

“Using attitudinal segmentation in the community we are able to understand consumers by attitudes over demographics and purchase behaviour… allowing us to have more meaningful customer conversations.”

Alejandro Maggi
Senior Insights Manager - Analytics

“The consumer has always been at the heart of all we do at Carman’s and the community has given us a level of closeness and insight that we’ve never had before.”

Carolyn Creswell
CEO, Carman's Fine Foods

“We gain considerably in efficiency and autonomy in our ways of interacting with our customers… It is a real saving of time and money. Studies that cost us 100[K] (prelaunch), cost us 30[K] today.”

Hervé Morice
Head of Consumer Science and Shopper Division

“There are very few areas of the ABC now who don’t look to our Insight Community to inform decision making, from marketing, to content makers, analysts and our strategy team.”

Leisa Bacon
Director Audiences

“By understanding our audiences better through our insight communities, we are able to strategically deliver value to advertisers and enhance the SCA experience across multiple networks.”

Jasmine Beech
National Sales Research Manager

“As our partner now for over 5 years, Potentiate delivers an excellent VOC program that provides valuable insight into what our customers are thinking. The service we receive is second to none, Potentiate always assist us by looking at problems from different angles before providing a range of solutions.”

Scott Pears
Chief Operating Officer