Southern Cross Austereo uses their five insight communities to measure brand awareness, monitor shifts in perception and ideate with their listeners. The insights communities have generated AUD$15M worth of revenue (as well as saving the company AUD$3M).
$15M in ad sales revenue for 2017
12 teams leverage community insights
18 point increase in NPS for the HIT network
“There's no better indicator for us of how successful our communities are at providing invaluable marketing insights than the fact that the business continues to directly profit from campaigns that we've had a hand in.”
Head of Research and Measurement
Southern Cross Austereo (SCA) is one of Australia’s leading media companies reaching more than 95% of the Australian population through its radio, television, and digital assets.