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Southern Cross Austereo use their five insight communities to measure brand awareness, monitor shifts in perception and ideate with their listeners. The insights communities have generated AUD$15M worth of revenue (as well as saving the company AUD$3M).

Key Results

  • $15M  in ad sales revenue for 2017
  • 12 teams leverage community insights
  • 18 point increase in NPS for the HIT network
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“There's no better indicator for us of how successful our communities are at providing invaluable marketing insights than the fact that the business continues to directly profit from campaigns that we've had a hand in.”
John Musgrove
Head of Research and Measurement
Southern Cross Austereo (SCA) is one of Australia’s leading media companies reaching more than 95% of the Australian population through its radio, television, and digital assets.
https://www.southerncrossaustereo.com.au/
Industry
Media and Entertainment
Region
Australia
Business Type
B2C & B2B
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