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The ABC use audience insights to help fuel content roadmaps and keep pace with audience interests as they evolve over time.

Key Results

  • 500,000 increase in weekly reach by Australian listeners
  • highest rated program in 2017 - War on Waste
  • 13% increase in NPS
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“There are very few areas of the ABC now who don’t look to our Insight Community to inform decision making, from marketing, to content makers, analysts and our strategy team.”
Leisa Bacon
Director Audiences
The Australian Broadcasting Corporation is Australia's national broadcaster. As part of Australia's most-trusted broadcaster, they deliver Australian stories and conversations to audiences around the world online, on mobile, via social media, through broadcasting on ABC Australia TV and Radio Australia, and through international development initiatives.
Media and Entertainment
Business Type
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